Software delivery metrics for series A companies

For Series A companies, engineering success means scaling development operations while maintaining the agility that drove initial growth. After securing significant funding, these organizations face the challenge of growing their engineering teams, expanding product capabilities, and establishing processes that support rapid but sustainable development.

The transition from startup to scale-up demands a more sophisticated approach to software delivery. While speed remains crucial, Series A companies must also focus on building reliable, repeatable processes that can scale with their growing teams and customer base.

Leading Series A companies recognize that effective continuous integration and continuous delivery practices are fundamental to scaling engineering operations without sacrificing velocity or quality.

Why Series A companies need robust delivery metrics

At the Series A stage, companies are transitioning from scrappy startup methods to more mature engineering practices. Teams need visibility into both delivery speed and process reliability to ensure they’re scaling effectively.

Common challenges for Series A companies include:

• Growing engineering teams that require more structured collaboration
• Increasing system complexity as products expand beyond core features
• Quality maintenance across rapidly growing codebases
• Knowledge sharing and onboarding for new team members
• Infrastructure scaling to support higher development velocity

Without data-driven insights, Series A teams risk losing the agility that made them successful while failing to build the foundation needed for continued growth.

Key software delivery metrics for Series A companies

1. Team velocity and throughput

How effectively are growing engineering teams delivering value?

• Series A companies need to maintain speed while adding new developers
• Velocity trends help identify integration and collaboration bottlenecks
• Ideal state: Consistent or improving delivery rates as teams expand

How to improve: ✅ Implement standardized CI/CD pipeline practices across teams

✅ Establish clear documentation and coding standards

✅ Use automated code review tools to maintain quality at scale

🚀 How CircleCI helps: Advanced pipeline analytics help track and optimize team performance across projects.

2. Build and test coverage

How well are automated processes catching issues before production?

• Growing codebases require comprehensive testing strategies
• Inadequate coverage leads to quality issues and slower releases
• Ideal state: High test coverage with fast, reliable execution

How to improve: ✅ Expand automated testing across critical code paths

✅ Implement SAST and DAST security scanning

✅ Use parallel testing to maintain speed as test suites grow

🚀 How CircleCI helps: Parallel execution and test insights help teams optimize coverage without sacrificing speed.

3. Deployment frequency and stability

How often and reliably can teams ship new code?

• Series A companies need predictable, frequent releases
• Deployment issues impact more customers as the user base grows
• Ideal state: Multiple successful deployments per day across teams

How to improve: ✅ Implement feature flags for controlled rollouts

✅ Automate deployment verification and rollback procedures

✅ Establish clear release protocols and ownership

🚀 How CircleCI helps: Advanced deployment automation and monitoring ensure reliable releases.

4. Infrastructure efficiency and cost

How effectively are CI/CD resources being utilized?

• Growing teams and codebases increase infrastructure demands
• Inefficient resource usage can lead to ballooning costs
• Ideal state: Optimal resource utilization with predictable scaling

How to improve: ✅ Implement intelligent caching strategies

✅ Use dynamic resource allocation based on workload

✅ Monitor and optimize pipeline execution costs

🚀 How CircleCI helps: Flexible resource classes and usage analytics help teams scale efficiently.

5. Developer experience metrics

How efficiently can developers move from code to production?

• Growing teams need streamlined development workflows
• Poor developer experience leads to reduced productivity
• Ideal state: Minimal friction between development and deployment

How to improve: ✅ Establish a dedicated platform engineering team

✅ Automate common development tasks

✅ Provide self-service infrastructure tools

🚀 How CircleCI helps: Industry-leading speed, developer-friendly features, and integrations with popular development tools improve team productivity.

Scale with confidence

Series A companies can’t afford to let software delivery become a bottleneck as they grow. The right metrics help teams identify and address scaling challenges before they impact business momentum.

CircleCI provides the sophisticated CI/CD tools Series A companies need to scale effectively. With support for complex workflows, team collaboration, and flexible infrastructure, teams can maintain velocity while building for the future.

Build the foundation for sustainable growth by optimizing your software delivery today.

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📌 Explore case studies to see how top Series A companies use CI/CD to stay ahead.